Sainsbury’s briefed Brown Dog to refresh the packaging for children’s stationery. The brief was to create packaging that was modern and had supermarket standout. The design needed to be unisex (who doesn’t love crafting) and appeal to both younger audiences and the busy parents buying it.

The Brown Dog creatives designed a simple repeat pattern in a strong colour palette, with an element of mark-making to reflect the crafty, fun nature of the range.

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