The Little Greene goal was to separate the brand from its competitors and increase the elite following, giving particular attention to the fashionistas and high end interiors media. Enter, Retrospectives; a collection of new paint colours which reflected the hedonistic days of the 60s and 70s.
Brown Dog worked with Gary Card, cited by Vogue as the new Andy Warhol, a set designer and illustrator. After a briefing, a few sketches, lots of phone calls and one missed train, Brown Dog fell in the love with the oversized, retro, everyday objects painted boldly, in the new paint colours. Four months after the set build in one of London’s biggest studios, the ad launched in Homes & Gardens, followed by a flurry of press. The giant objects travelled to Paris, Maison et Objet and back to London to show at Decorex.