Point of Sale
Lakeland briefed the Brown Dog team to create a culinary celebration of the British Easter holiday, with a through-the-line campaign to include POS, online and direct mail. Brown Dog worked with the Lakeland team to develop ‘The Great Easter Get Together’ campaign. Brown Dog art directed and shot a collection of ‘Easter Celebration’ images that captured the magic of Easter with food, family and special Easter treats. The in-house team also designed iconography to work through-the-line, giving Easter standout in store and online.