Axminster Carpets

Proposition

Brown Dog was briefed to deliver a meaningful proposition for Axminster Carpets. After a briefing with the senior management team, Brown Dog discovered that Axminster Carpets was the inventor of the infamous Axminster Weave. A brainstorm around the Brown Dog boardroom table, led the creative team to a proposition; ‘The True Authentic’. A strong lockup was developed in a rich, British red; the same red that the company started with in 1755 when the weave was invented.