Building on the success of the phenomenal launch of Uniquely Amtico, Amtico briefed Brown Dog on the 2018 brochure. Part of the briefing was to put the existing brochure to focus groups and get some real feedback from the people who had recently purchased ‘hard flooring’. Once the feedback was collated across eight focus groups, Amtico and Brown Dog worked collaboratively to deliver ‘A complete guide to Amtico flooring’ which guided readers through the brand, the collections and the benefits.

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