Brown Dog were contacted by Laura Ashley brand guru Poppy Marshall-Lawton, Head of Brand & Partnerships. Poppy asked us to develop the branding for the iconic brand ready for the UK relaunch with a view to global roll-out. We were thrilled to develop such a much-loved British brand. Their UK team could see our passion and felt we were the best agency to reignite the love for Laura in 2021.
We trawled through vintage collections, heritage adverts and designs (old and new) to truly understand the essence of what makes Laura Ashley so special. Our aim was to modernise the brand making it relevant for today’s market, without losing the traditional, romantic essence held close at heart. Highlighting that brand DNA which makes Laura Ashley so undeniably special.
Our work included:
-Tone of voice
-Point of sale design
-Social Media Campaigns
-NEXT PLC store development
We created a PR storm in October 2020 with a press release to announce Laura Ashley’s partnership with Next. In just four days we landed £445,000 worth of press coverage, securing features in The Times, Telegraph, Guardian, Mail On Sunday, Independent, Daily Express, 25 Beautiful Homes, Country Homes & Interiors and House Beautiful etc. A true press win!
“The press pick-up on the news is so wonderful, we were very happy with all the results! Thank you for the time and effort you put into the style guide, amazing work. You guys should be super proud too”
Ann Gordon, Creative Director at Gordon Brothers – owners of Laura Ashley.
Laura Ashley’s needs evolved throughout the process; this project required flexibility, working to ever changing, fast timescales. As brand guardians, we guided Laura Ashley through these hectic initial stages of relaunch, ensuring they had everything they needed to be a success.