Influencer marketing: A changing landscape

The power of social media is paramount, now a fluid part of everyday life. This creative platform is a vital tool to attract and speak to their consumers.

The term “influencer” has evolved, maturing into a sophisticated space for talented content creators. But the big question is, how will they lead the conversation for your brand?

Our Brown Dog influencer strategies are dynamic, with soaring ROI. Over the past 12 months we’ve helped brands realise that, in today’s digitally driven world, the key to success is finding the perfect collaboration. Real people interacting with other people, who all buy into the brand and its values.  Credible outside voices with a genuine, well-curated recommendation is marketing gold dust – offering relevance, credibility and reach.

Following a collaboration we planned for our client Cormar Carpets, with a well-known interior designer, they saw an instant spike in carpet sales. Orders of the exact carpet mentioned increased by 167% following the influencer’s first social media post. This post also resulted in searches of the range on Cormar’s website increasing by 440% from the previous day.

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